Dianping is my daily used app, similar to Yelp, it publishes crowd sourced reviews about local businesses, as well as online reservation and payment (usually with special discount) services. I put the effort of writing 200+ reviews on restaurants, bar and pubs, hotels on the website, some are to remind myself to go back for the 5-star food, some are just as revenge or temper-relieving to the 1 (nothing lower possible)-star service.
Before I stretch too far to the personal collection of good brunching spots in Beijing, I would like to make remarks on the refreshing icon on top. After using the app for over 2 years, I have only just noticed the animation work of the icon.
The complete action flow of the chewing buddy.
4 actions were designed for the chewing buddy: opening the eyes, blinking, dripping, opening the mouth and a baozi (Chinese steamed bun, also seen as a 'cute' 'cherubic' symbol) slides in and chewing. It was a warm surprise when I saw what he/she is actually eating, but is it effortworthy.. ? Especially the chewing buddy is not seen anywhere else on the page or subpage.
The page itself looks like a junior project manager's masterwork on PowerPoint slides, i.e. he/she wants to show everything he/she has done for the past project with maximum texts and colours. Of course we all understand why, but when you have all strong-flavoured food all mixed together, let's put the flavour aside, do you still need a sprinkle of sugar on top?
Yelp puts the cub into a rocket.
For comparison, Yelp has a similar approach for loading icons, not responding to the idea of 'let's relate everything to gobbling', but to 'let's speed up the loading by putting the bear into a rocket!' And I did notice the rocket, at the first time I used the app.
A sprinkle of sugar would make perfect sense on plain-looking chocolate cupcakes, right?